Pet owners look to professionals for confident advice. That takes more than a good product range. Prins Petfoods supports you as a specialist retailer or wholesale with natural pet food, knowledge and personal guidance, so you can help customers make the right choices and build lasting relationships.
Since 1963, Prins Petfoods has worked alongside professionals who put animal wellbeing first. As a Dutch family-owned company, we combine natural nutrition with decades of experience.
We go beyond supplying pet food. Through education, personal guidance and practical tools, we help turn expertise into confidence, creating value for professionals, pet owners and pets alike.
Natural ingredients. Proven performance.
Our recognisable rod-shaped kibble is available in six variations, offering the right texture and size for different breeds and feeding preferences. Within our pressed portfolio, each ProCare line is designed to meet specific needs. From puppy to senior. From companion dogs to top performers.
Cold pressed kibble combines nutritional value, sustainability and taste in one solution. A reliable choice for professionals who want to offer quality with impact.
We empower our partners by translating specialist knowledge and inspiring campaigns into local success. With a personal approach and educational support, we build sustainable relationships that enhance the specialist’s authority in every market.
Every partner operates in a different market. That is why our marketing support starts with your customers, your ambitions and your local context.
Together, we explore what best fits your market and retail environment, and how we can support you in a way that adds real value. This includes education and training through workshops, trainings and practical tools, as well as visual point of sale support that strengthens your advice and brings the Prins brand to life in store, aligned with local culture and customer expectations.
Our approach is never about pushing products. It is about supporting professionals, building trust and putting the customer and the wellbeing of pets first.
Our CareTeam is at the heart of Prins. A team of specialists supporting pet owners and professionals with practical advice on nutrition, behavior, health and lifestyle. Every month, they guide more than 1,000 cases across channels and life stages, building trust through ongoing support.
To make this expertise available anytime, we introduced Pettie, our virtual CareTeam colleague. Trained on decades of Prins and Edupet knowledge, Pettie provides trusted, multilingual pet care advice 24/7 via digital channels and seamlessly connects to human experts when needed. Together, human expertise and innovative technology strengthen service, confidence and customer relationships.
In addition to our Prins range, we also offer private label options for our cold pressed nutrition. Developed and produced in our own production location, with the same care, knowledge and quality standards we apply to all our products.
Cold pressed nutrition offers clear benefits, such as gentle processing, high digestibility and consistent quality. Combined with our experience and expertise, it provides a reliable foundation for private label concepts. Our production is certified according to HACCP and GMP+ standards, ensuring food safety, traceability and full quality control.
If you are interested in exploring private label opportunities, we would be happy to discuss how we can create a solution that fits your market and ambitions.
Our mission is to improve the wellbeing of dogs and cats. Our principle here is to create a connection between people and their animals by supplying high-quality 100% natural dog and cat foods and by providing guidance and advice.
Through our education label Edupet, we support professionals with practical and reliable knowledge on animal welfare, nutrition and behavior. Our educational offering includes trainings, workshops and learning programs.
We offer high-quality private label options for cold-pressed pet nutrition, developed with the same expertise and standards as our own Prins range. We invite you to discuss how our reliable private label concepts can be tailored to meet your specific market ambitions.
In our experience centre, customers, suppliers, and partners experience the world of dogs and cats in a unique and interactive way.
Our signature products. Complete daily nutrition for healthy dogs.
Perfectly tailored to small breeds. Same premium recipes, smaller kibble size.
Highly suitable dry food for (medium) large dogs that need just a little extra due to their build and lifestyle.
For sensitive dogs, and owners who prefer grain-free nutrition. Pure, functional and easy to digest.
The crunchy Prins Protection Croque kibble provides the right preventative support from puppy to senior.
Has an adapted smaller kibble shape. Specially for small dogs Prins offers a food for dogs up to 10 kilograms.
Prins Fit Selection offers tasty and healthy crunchy kibble for dogs of all ages.
The Prins Dietetic food line offers pressed and extruded kibbles, as well as wet food to support overweight dogs and dogs with diabetes or joint, skin, coat and gastrointestinal problems. Alternate the wet and dry food from our diet line to give your pet a varied and responsible diet.
Research has shown these diet products to be an effective and safe long-term food. Scientifically developed in close collaboration with veterinarians, scientists and universities.
We have dietetic food to support cats with common complaints such as foodhypersensitivity, overweight and struvite and calcium oxalate bladder stones. The dietetic line offers both crunchy kibble and wet food.
Research has shown these diet products to be effective and safe long-term foods. Scientifically developed in close collaboration with veterinarians, scientists and universities.
Cats love wet food, and this range makes it easy to keep every meal enjoyable. Available in 2 textures (soft & chunky) and 7 flavours, made with 100% natural, grain free ingredients. A high appeal, easy to sell wet food range that drives repeat purchases through variety, quality and convenience.
